Tamkeen announces Bahraini company “DOO” as an approved service provider in the Digital Enablement Program
The Labour Fund “Tamkeen” announced “DOO” – an AI-powered platform specializing in enhancing customer experience for enterprises – has joined its list of approved service providers under the Digital Enablement Program.
The Digital Enablement Program, launched by Tamkeen earlier this year, features two main tracks: the first track provides access to digital solutions through partnered service providers, offering innovative tools designed to boost productivity and meet diverse business needs. The second track allows enterprises to choose their own service providers to deliver the digital solutions that best suit their operational needs.
As a result, enterprises will now be able to benefit from the services offered by “DOO” as part of the support provided under the first track of the Digital Enablement Program. This track enables businesses to access digital solutions delivered in collaboration with approved service providers, by equipping them with innovative tools that boost productivity, meet their business needs and are fully supported by “Tamkeen”.
With its advanced AI platform, “DOO” will provide four core services: an AI-Powered Virtual Assistant, a CRM AI Chatbot, AI Marketing Tool and Predictive AI Analytics. These services are designed to help enterprises improve and increase customer engagement as well as boost sales through personalized multilingual support. The platform enables automation of responses on applications such as WhatsApp and Instagram, in addition to offering AI-driver support services that are tailored and aligned with the enterprise’s brand identity. This contributes to reducing operational costs, improving service quality and enhancing the overall customer experience.
Commenting on the partnership, Mr. Khalid Al Bayat, Chief Growth Officer at the Labour Fund “Tamkeen”, reaffirmed the importance of this collaboration in supporting Bahraini enterprises to enhance their growth, digitize their operations and ensure sustainability – which is one of Tamkeen’s strategic priorities for 2025.
“We’re proud to add a leading Bahraini company to our network of approved providers under the Digital Enablement Program. Having followed their journey from inception to growth, it is truly rewarding to now count them among our valued partners.”
Commenting on the announcement, Husain Haji, Chief Growth Officer at DOO, said: “At DOO, our goal has always been simple, to help businesses connect better with their customers through smart technology that speaks their language. Being onboarded by Tamkeen under the Digital Enablement Program means we can now empower even more Bahraini enterprises to grow, digitize, and deliver stronger customer experiences using AI. It’s an exciting step for us, and a proud one for Bahrain’s tech ecosystem.”
The Digital Enablement Program aligns with Tamkeen’s ongoing efforts to support the growth and development of small and medium enterprises (SMEs), in line with its 2025 strategic priorities, which focus on enhancing the position and competitiveness of Bahrainis in the private sector, equipping Bahrainis with suitable skills for career development in the private sector, and prioritizing enterprise growth, digitalization and sustainability, and supporting the development of the ecosystem surrounding the labor market and private sector.